Consulting
Hand me the
broken thing.
Independent UX and product consulting for B2B software teams. Bring me the product that got powerful and hard to use, and I'll find the real problem and design the way out.
What you get
Most B2B software gets more complicated as it gets more capable. The feature you shipped to land a big deal becomes the thing new customers can't figure out. Onboarding stretches, support tickets pile up, and the demo that used to close deals now needs a specialist to run it. Nothing is exactly broken. It has just gotten hard to see.
Picture the other side of that. New customers reaching value on their own, with no training call. A sales team that can demo the hard part without flinching. A support queue that stops filling with the same confused questions. A roadmap the whole team believes in, because they can finally see where the product is headed. That is the outcome we're after: a product people understand the first time they open it.
Getting there usually starts below the surface, because the real problem is rarely a visual one. It's the gap between how the software is built and how the people using it think about their job. Close that gap and the training, the support tickets, and the lost deals ease on their own. Because the research and the design come from the same person, you walk away with a buildable direction, something the team can pick up and start on. Engagements are short and hands-on, and the aim is to leave both the product and the team in better shape than I found them.
"He is a jack of all trades… a brainstorming session would turn into a well-thought-out interface design, seemingly overnight."
— David Domagalski, Lead Technical Writer, Alteryx
"The most significant thing we'd ever seen the dev team release."
— Sales & Marketing, Rockton Software
The work — Rockton
Complex B2B pricing software.
Now it makes sense.
Rockton makes RPM, a pricing engine for distributors and manufacturers running on Dynamics, Acumatica, and Sage. Years of features had made it powerful and hard to use: pricing logic scattered across a dozen configuration screens, and new customers needing real training before they could do basic work. I started where a new customer would. I built pricing-manager personas, recorded myself using the product cold, and scanned the major competitors, Pricefx and Vendavo, PROS and Zilliant, to see who'd solved it. Nobody had.
Then I got the product team, the engineers, and the CEO in one room and mapped how pricing behaves against how people picture it. The gap was the whole story. Pricing managers think in sequences: if the customer is Gold, apply this discount; if the product matches, use this rule. The software was built around nested configuration objects. People were being asked to understand the database when all they wanted was the pricing.
PriceFlows was the answer: a visual way to build pricing as a flow you read top to bottom, with the order made explicit, branching where it's needed, and testing built into the same screen where you edit. It moves the product from configuring pricing to understanding it, and it's rolling out to customers now.
PriceFlows got the attention, but the engagement ran deeper than one feature. Underneath it sat the full audit: the product gone through screen by screen, covering navigation and forms, testing, onboarding, and accessibility. On top of that came an app-wide refresh and a design-system foundation, with the voice and tone to hold it together. Months after the engagement wrapped, the dev team is still shipping those recommendations, piece by piece.
"One of those rare people I could always rely on to produce results better than I expected."
— Ian Russell, CEO & Founder, Farmbrite
What I do
- Full UX audit
- Heuristic evaluation
- Competitive analysis
- Personas & research
- Stakeholder + CEO workshops
- Flagship feature design
- App-wide refresh
- Design system
- Voice & tone
How engagements work
Most start with a conversation about where the product is struggling. From there, engagements typically run two to eight weeks — an audit, a workshop, a flagship feature, or some combination. Longer fractional arrangements are possible too. No bloated process, just quick turnaround. You get a buildable direction that you can act on right away.